Domno Vintage began life in 2019 with Dom (founder) selling a much loved but outgrown pink Ralph Lauren polo shirt on Depop. From this, I then started my journey of selling vintage clothing on Depop. I loved the process and would regularly spend 6+ hours a day cycling around southwest London to trawl through the charity shops discovering little nuggets of gold, which everyone else had overlooked.

My sister, Alice, then came to my rescue in 2019 with her crusty Ford KA which we stuffed full of clothes and rails to start hustling at London’s Portobello Market. Our mission every weekend was to wake up at 5am so we could set up shop for the slow, mainly cold and mostly unprofitable day ahead. During this time, I had also ‘designed’ a Wix website and then quickly replaced it by a pretty decent Squarespace number that had sales quite literally drizzling in.

I then turned my attention to Instagram, preferring the idea of a warmer environment to sell the garms, and it was pretty successful, with Giveaways the main way Domno gained followers and traction. From there, Domno grew and grew, and it wasn’t long before I was taking up nearly all the square footage in the family home. Good luck trying to move without tripping over a Nike spellout or slipping on a North Face puffer lying about somewhere.

My bedroom became the HQ and, having replaced all furniture with rails of clothes, I decamped to sleep in our garden shed. I have no idea how the perants coped and I’m sure they were relieved when Domno finally moved to a spacious warehouse on the Isle of Sheppey in Kent in 2020. We're now 4 full time employees including me and two part timers.

My main reason for starting the business back in 2016, was really to make a quick buck in my freetime while studying for an engineering BTEC.

Today, the business may have grown hugely, but at Domno Vintage, we still obsess about the two key pillars which we have always held true, which are to:

  1. keep fashion personal and unique, and
  2. sell fashion in a way that is sustainable 

Our clothing, when it’s doing its job properly, should enable you to express yourself. Sometimes, that may be dressing up for an occasion, but mostly, it’s a matter of trying to help you capture whatever that authentic ‘you’ really is. 

Additionally, our clothing should be something that lasts. As part of the vintage and circular fashion movement, we know there’s a whole lot of quality out there already; our task is to help you find it, then to deliver high-quality, carefully crafted and tended items to you as seamlessly as possible. 

We have a long way to go yet, but we are embracing every minute of the journey, and hope you all love the clothes we find and show you each and every day.

Keep Shopping Smart, Shopping Sustainably,

Dominic White, CEO